This page is a quick synopsis of what I’m currently working on.
I’ve always been curious and inspired by human behavior and what influences that behavior. I fuel this fascination with my work in online lead generation for clients, but probably began in earnest during my time in the Air Force and later as a contractor working in counterintelligence.
This concept drives my favorite work projects.
Continuing to grow the agency I founded post acquisition.
Over the past 15 years, and really within the last two years, I have grown Kaleidico into a multi-million dollar digital marketing agency.
We have met this goal by niching down and selling our expertise as a lead generation agency for mortgage lenders and law firms - designing websites and digital marketing campaigns that consistently and predictably generate sales leads.
My current focus is on scaling our Revenue Operations. I am building out an increasingly sophisticated lead generation program and sales operation, while assisting in the creation of a repeatable and consistent, performance-focused service delivery system.
Turning my passion for building and executing sales and marketing strategy into a Strategic Advisory Group.
With over 30 years of creating, growing, and selling companies, I have created a strategic advisory group.
The express purpose of this firm is to engage with start-ups and growth-phase companies in Fintech who need a fractional CMO/CRO/CEO to bring proven lead generation and sales operations strategies to their Revenue Operations.
Helping ProPair grow their Sales Operations AI/ML Platform into the benchmark solution for managing and converting sales leads.
Speaking & Workshops
I’m actively pursuing opportunities to speak at conferences and on podcasts to share my ideas on:
- Marketing - How to generate online leads
- Sales - How to work and convert sales leads generated from the web
- Work and Life Stuff - I'm increasingly interested in talking about how to work and live better. In a radically changed post-pandemic world, I think a lot of us are pondering these topics in a new context.
The concept of creating my own workshops on these concepts is new, but likely to gain some focus in my now.
Writing
I want to write a new book, or two or three. I probably need to put a stake in the ground and start writing, but here are a few thinkings I'm thinking about:
- Write an updated edition of my first and only book, Simple SEO for Content Creators
- Write a series of books on UX design, SEO, Content Creation, Email for lead generation, but from a unique philosophical approach, not necessarily a step-by-step. I would focus more on the learning and understanding the intersection of human behavior (sociology and psychology) and available technology that can be leveraged to influence consumer commerce. I could also add a layer of how effective lead generation practitioners also navigate regulatory constraint.
- Write a simple, straightforward compendium of my philosophy on work and life
My goal with this pursuit is to create a more strategic body of work to support business development and speaking opportunities.
Personal
Outside of work, I spend my time with my family, traveling, and the occasional church planting or growth project.
Introduce Yourself
I’m a big fan of meeting new people and expanding my network one conversation at a time. Feel free to reach out and introduce yourself: bill@billrice.com
(Inspired by Derek Sivers and the /now movement)